Job Descriptions:

• Determine the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.
• Looks at marketing plans for the company products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
• Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
• Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
• There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.
• Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
• Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
• Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
• Other duties as assigned

Job Responsibilities

• Bachelor’s degree required
• Must have “minimum 3 years of ‘marketing experience within the Canadian healthcare system within the medical device, pharmaceutical, biological industry, or closely related.
• Knowledge in healthcare reimbursement and healthcare management
• Performed quantitative analysis to guide global/regional performance and decision making
• Created components of comprehensive global marketing plans
• Managed elements of new product commercialization launch
• Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
• Effectively worked with both direct and indirect sales force to achieve result
• Implemented elements of brand positioning strategies that resulted in incremental demand for product
• Experience working with a best in class repeatable marketing methodology
• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
• Strong analytic, technical and conceptual aptitude
• Proven strategic planning and implementation capabilities
• Excellent oral and written communication and presentation skills
• Strong interpersonal skills and coaching skills at the employee and management levels