Determine the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.
Looks at marketing plans for the company products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.
Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
Other duties as assigned
Bachelor’s degree required
Must have “minimum 3 years of ‘marketing experience within the Canadian healthcare system within the medical device, pharmaceutical, biological industry, or closely related.
Knowledge in healthcare reimbursement and healthcare management
Performed quantitative analysis to guide global/regional performance and decision making
Created components of comprehensive global marketing plans
Managed elements of new product commercialization launch
Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
Effectively worked with both direct and indirect sales force to achieve result
Implemented elements of brand positioning strategies that resulted in incremental demand for product
Experience working with a best in class repeatable marketing methodology
Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Strong analytic, technical and conceptual aptitude
Proven strategic planning and implementation capabilities
Excellent oral and written communication and presentation skills
Strong interpersonal skills and coaching skills at the employee and management levels