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Product Manager

GTA
Job Order: CT-790

Job Descriptions:

  • Determine the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.
  • Looks at marketing plans for the company products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
  • Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
  • Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
  • There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.
  • Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
  • Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
  • Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
  • Other duties as assigned

 

 

Job Responsibilities

 

  • Bachelor’s degree required
  • Must have “minimum 3 years of ‘marketing experience within the Canadian healthcare system within the medical device, pharmaceutical, biological industry, or closely related.
  • Knowledge in healthcare reimbursement and healthcare management
  • Performed quantitative analysis to guide global/regional performance and decision making
  • Created components of comprehensive global marketing plans
  • Managed elements of new product commercialization launch
  • Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
  • Effectively worked with both direct and indirect sales force to achieve result
  • Implemented elements of brand positioning strategies that resulted in incremental demand for product
  • Experience working with a best in class repeatable marketing methodology
  • Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
  • Strong analytic, technical and conceptual aptitude
  • Proven strategic planning and implementation capabilities
  • Excellent oral and written communication and presentation skills
  • Strong interpersonal skills and coaching skills at the employee and management levels
DATE POSTED 2021-03-31

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