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Marketing Manager (Breast and Skeletal)

Ontario or Quebec
Job Order: GD-785

Job Descriptions:

  • Drive the execution of the business plan and the new products launches.
  • Develop local marketing programs for Canada.
  • Build integrated marketing communication plans B2B and B2C if relevant.
  • Interact with customers, KOLs, and industry thought leaders to gain insight on market and customer needs.
  • Track division performance and competitiveness and proactively recommend course corrective actions where appropriate.
  • Develops and executes strategic initiatives to shape the market environment in our favor (potentially partnering with Market Access SME).
  • Partner with the Medical Affairs to develop differentiated professional education programs to drive usage and conversion to HLX products.
  • Manages own budgets professionally (develop budget, monitor expenses vs. budget and analyses impact of activities/expenses).
  • Analyze pricing and ensure pricing policies are aligned with product portfolio objectives.
  • Act as Marketing support for all significant tenders and contract negotiations where appropriate.
  • Key participant in Strategic Planning process, Integrated Business Planning process and Demand Planning process.

 

Job Requirements:

  • An experienced Marketing professional and a track record in developing marketing strategies, new products launch and integrated communication plans.
  • Demonstrated financial and business acumen in making effective business decisions.
  • Leadership skills with a strong bias for action.
  • Significant brand/product management experience with a track record of generating innovative ideas, processes or solutions that create value.
  • Experience in building integrated marketing communication plans, B2B and as well as B2C in Healthcare.
  • Bachelor’s degree required. Master’s in business or marketing strongly preferred.
  • Strong oral and written communication skills in English
  • Experience in Diagnostic Imaging business, preferred.

 

DATE POSTED 2021-03-02

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