Drive the execution of the business plan and new products launches
Develop local marketing programs
Interact with customers, KOLs, and industry thought leaders to gain insight on market and customer needs
Track Diagnostics franchise performance, competitive and market landscape and proactively recommend actions where appropriate
Develops and executes strategic initiatives to shape the market environment (partnering with LlEMarket Access)
Partner with the Med Affairs International Manager to develop differentiated Med Affairs and Professional Education programs to drive brand awareness and competitive conversions to the company product portfolio
Manages within budget (develop budget, monitor expenses vs. budget and analyses impact of activities/expenses)
Analyze pricing and ensure pricing strategies and policies are aligned with product portfolio objectives
Act as Marketing support for all significant tenders and contract negotiations where appropriate
Key participant in Strategic Planning process, Integrated Business Planning process and Demand Planning process
Job Requirements:
Marketing experience – minimum 5 years, preferably 7 years
Significant brand/product management experience with a track record of generating innovative ideas, processes or solutions that create value
Experience in building integrated marketing communication plans, B2B and as well as B2C in Healthcare and / or Consumer Healthcare
Ability to lead, collaborate and influence in a matrix organization
Demonstrated openness to diverse ideas and encouraging the same in others
Bachelor Degree required. Master in business or marketing strongly preferred
Strong oral and written communication skills in English
