Develops and drives go-to-market strategy for specific industry verticals.
Executes all facets of vertical campaigns leveraging internal and external resources.
Create messaging for sales/marketing materials for defined vertical markets. This would include content for collateral, technical sheets, web pages, newsletters and customer programs that will drive revenue growth and product awareness.
Keeps on top of industry and market trends, ensuring solutions are positioned optimally in market place
Analyzes marketing influence on attainment of revenue goals and manages marketing budget for assigned verticals.
Develop and manage a vertical case study marketing program for US and Canada. This would include a process for product application images.
Develop an outbound demand generation campaign to support pipeline creation for the sales force.
Develops solutions to a variety of significantly complex problems
Market/competitor trend benchmarking
Demonstrated experience in vertical marketing strategy development and creation of campaigns and material content. Including strategic brainstorming and creative brief development
Ability to think creatively and present concepts to clients and team members
Ability to work on multiple projects simultaneously
Strong project management skills
Possess solid team skills
Ability and desire to work in a corporate setting
Strong written and verbal communication skills to conduct meetings and give presentations to internal and external audiences
Bachelor’s degree in Engineering or Marketing with a minimum 5 years relevant experience
Professional experience in Lighting Manufacturer or Lighting related industry
Familiar with SAP, proficient in Microsoft Office, especially Excel
Shown below are the latest jobs from this category.
Job Order: DA-1557
Job Description: Independently leads the management process of multiple and concurrent construction projects with limited guidance through prioritizing project activities and exercising influence over project team Sets priorities, allocates tasks and coordinates project staff to meet project targets and milestones Plans and prepares, maintains and updates construction projects and...
Job Descriptions: Independently leads the management process of multiple and concurrent construction projects with limited guidance through prioritizing project activities and exercising influence over project team Sets priorities, allocates tasks and coordinates project staff to meet project targets and milestones Plans and prepares, maintains and updates construction projects and schedules in...
Job Descriptions: Respond to internal and external client inquiries for costing of project work Undertake estimates ranging from order of magnitude to Class A estimates Prepare detailed estimates, quantity takeoffs and visit potential work sites as required Undertake preconstruction development, including project scope and critical path scheduling, and identify the associated risks/issues ...
Job Description: Establishes and/ or works with established priorities and develops and implements a comprehensive schedule ensuring accurate sequencing and resource allocation to meet strategic project goals. Prepare and or coordinate the preparation of estimates. Identifies both the inherent risk and revenue opportunities. Solicits pricing from the subcontractors and is...
Job Description: Assist with preparation of conceptual, schematic, and design development budgets Provide assistance with development of historical cost data for budgeting and cost planning Provide assistance with value management analysis for project cost controls Assist with development of detailed and conceptual quantity take-offs for budget and trade negotiations Assist with change order...
Job Descriptions: Work with Project Management Team to prepare project for sales launch including blacklines, features list and condo documentation. Prepare sales office construction plans and budget Attend all construction site meetings and resolve administrative issues that arise Assist Construction Superintendent in resolving problems due to unforeseen site conditions Ensure site receives...