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Marketing Specialist II

Wilmington MA
Job Order: GD-674

Job Description:

  • Develops and drives go-to-market strategy for specific industry verticals.
  • Executes all facets of vertical campaigns leveraging internal and external resources.
  • Create messaging for sales/marketing materials for defined vertical markets. This would include content for collateral, technical sheets, web pages, newsletters and customer programs that will drive revenue growth and product awareness.
  • Keeps on top of industry and market trends, ensuring solutions are positioned optimally in market place
  • Analyzes marketing influence on attainment of revenue goals and manages marketing budget for assigned verticals.
  • Develop and manage a vertical case study marketing program for US and Canada.  This would include a process for product application images.
  • Develop an outbound demand generation campaign to support pipeline creation for the sales force.
  • Develops solutions to a variety of significantly complex problems
  • Market/competitor trend benchmarking 

   

Job Requirements:

  • Demonstrated experience in vertical marketing strategy development and creation of campaigns and material content.  Including strategic brainstorming and creative brief development
  • Ability to think creatively and present concepts to clients and team members
  • Ability to work on multiple projects simultaneously
  • Strong project management skills
  • Possess solid team skills
  • Ability and desire to work in a corporate setting
  • Strong written and verbal communication skills to conduct meetings and give presentations to internal and external audiences
  • Bachelor’s degree in Engineering or Marketing with a minimum 5 years relevant experience
  • Professional experience in Lighting Manufacturer or Lighting related industry
  • Familiar with SAP, proficient in Microsoft Office, especially Excel
DATE POSTED 2018-11-22

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