Develops and drives go-to-market strategy for specific industry verticals.
Executes all facets of vertical campaigns leveraging internal and external resources.
Create messaging for sales/marketing materials for defined vertical markets. This would include content for collateral, technical sheets, web pages, newsletters and customer programs that will drive revenue growth and product awareness.
Keeps on top of industry and market trends, ensuring solutions are positioned optimally in market place
Analyzes marketing influence on attainment of revenue goals and manages marketing budget for assigned verticals.
Develop and manage a vertical case study marketing program for US and Canada. This would include a process for product application images.
Develop an outbound demand generation campaign to support pipeline creation for the sales force.
Develops solutions to a variety of significantly complex problems
Market/competitor trend benchmarking
Demonstrated experience in vertical marketing strategy development and creation of campaigns and material content. Including strategic brainstorming and creative brief development
Ability to think creatively and present concepts to clients and team members
Ability to work on multiple projects simultaneously
Strong project management skills
Possess solid team skills
Ability and desire to work in a corporate setting
Strong written and verbal communication skills to conduct meetings and give presentations to internal and external audiences
Bachelor’s degree in Engineering or Marketing with a minimum 5 years relevant experience
Professional experience in Lighting Manufacturer or Lighting related industry
Familiar with SAP, proficient in Microsoft Office, especially Excel
Shown below are the latest jobs from this category.
Jr. Project Manager
Job Order: DA-1507
Job Descriptions: The Junior Project Manager is expected to be able to perform ever- increasingly complex duties of the Project Manager job description. Reporting to the General Manager, the Junior Project Manager has overall accountability for managing assigned projects from Estimate to Closure including but not limited to safety, schedule and cost management, change management, quality control,...
Job Descriptions: Reporting to the General Manager, the Estimator is responsible for all actions required to prepare estimates and tender documents for large commercial, industrial or institutional construction projects. These actions include estimating the cost of labour, material and equipment, as well as the analysis of sub-trade requirements for upcoming projects. The estimator is responsible...
Job Descriptions: The Surveyor is responsible for the management of all field site-specific surveying activities. This person must be able to communicate effectively with the project manager and the Superintendent to stay abreast of all changes and requirements. The surveyor is responsible for providing laying and elevations so that all construction activity can be properly built with in the...
Job Descriptions: Draft Architectural plans and details in collaboration with team members Completion of specific design elements and deliverables as assigned Coordinate design with external consultants including: Concept architect Structural Engineer Mechanical and Electrical Engineer Interior Designer Maintain the accuracy of BIM Model throughout the design process ...
Job Description: Responsible for the management, preparation and coordination and of all technical activities on assigned project. Plan, schedule, conduct and coordinate assigned engineering work, monitors work for compliance to applicable codes and accepted engineering practices and standards, and ensures that all assigned personnel are coordinating their activities with other...