Develops and drives go-to-market strategy for specific industry verticals.
Executes all facets of vertical campaigns leveraging internal and external resources.
Create messaging for sales/marketing materials for defined vertical markets. This would include content for collateral, technical sheets, web pages, newsletters and customer programs that will drive revenue growth and product awareness.
Keeps on top of industry and market trends, ensuring solutions are positioned optimally in market place
Analyzes marketing influence on attainment of revenue goals and manages marketing budget for assigned verticals.
Develop and manage a vertical case study marketing program for US and Canada. This would include a process for product application images.
Develop an outbound demand generation campaign to support pipeline creation for the sales force.
Develops solutions to a variety of significantly complex problems
Market/competitor trend benchmarking
Demonstrated experience in vertical marketing strategy development and creation of campaigns and material content. Including strategic brainstorming and creative brief development
Ability to think creatively and present concepts to clients and team members
Ability to work on multiple projects simultaneously
Strong project management skills
Possess solid team skills
Ability and desire to work in a corporate setting
Strong written and verbal communication skills to conduct meetings and give presentations to internal and external audiences
Bachelor’s degree in Engineering or Marketing with a minimum 5 years relevant experience
Professional experience in Lighting Manufacturer or Lighting related industry
Familiar with SAP, proficient in Microsoft Office, especially Excel
Shown below are the latest jobs from this category.
Senior Project Manager
Job Order: SK-1513
Job Descriptions: Grow and maintain strong relationships with team members, trade partners, consultants and clients to achieve the project goals and vision; Develop and drive the construction schedule in conjunction with the project team ensuring that completion dates and milestones are met; Put your problem-solving skills to work and recommend innovative methods that will increase effectiveness...
Job Responsibilities: Prepare and review complex development applications, including official plan amendments, zoning by-law amendments, site plan approvals, plans of subdivision, consents and minor variances Review plans of survey, official plans and zoning by-laws to determine compliance with existing and proposed development Prepare materials for council meetings committee meetings, committee...
Job Descriptions: Converses with General Contractors on a regular basis Produces RFIs during the tendering process Performs take offs from architectural drawings Review specifications and properly interprets all tender documents Prepare detailed quantity lists of labour and materials Responsible for the review of all addenda’s Produce preliminary tenders for review Provide post...
Job Description: Responsible for supervising all contractors, suppliers and internal labor forces. Coordinate all site activities in order to meet deadlines General review and monitoring of Project Budget Reports Monthly review and authorization of contractors billing draw request Site review and development of site strategy plan as it pertains to access, public protection, material...
Job Descriptions: Develop detailed design drawings for various projects as assigned. Ensure designs conform to current practices and engineering standards (i.e.; OBC, NBC, OPS, etc.). Conduct site visits and inspections as necessary. Coordination of assignments with other disciplines. Perform other related duties as required. Job Requirements: University engineering degree majoring...
Job Descriptions: Develop and coordinate detailed design concepts with ability to meet functional requirements and project-design criteria Demonstrate a keen understanding of the architectural design process and integration of interior design concepts Motivate and guide team members to nurture a learning environment with effective design concepts Liaise with suppliers and trades, keep up-to-date...