Develops and drives go-to-market strategy for specific industry verticals.
Executes all facets of vertical campaigns leveraging internal and external resources.
Create messaging for sales/marketing materials for defined vertical markets. This would include content for collateral, technical sheets, web pages, newsletters and customer programs that will drive revenue growth and product awareness.
Keeps on top of industry and market trends, ensuring solutions are positioned optimally in market place
Analyzes marketing influence on attainment of revenue goals and manages marketing budget for assigned verticals.
Develop and manage a vertical case study marketing program for US and Canada. This would include a process for product application images.
Develop an outbound demand generation campaign to support pipeline creation for the sales force.
Develops solutions to a variety of significantly complex problems
Market/competitor trend benchmarking
Demonstrated experience in vertical marketing strategy development and creation of campaigns and material content. Including strategic brainstorming and creative brief development
Ability to think creatively and present concepts to clients and team members
Ability to work on multiple projects simultaneously
Strong project management skills
Possess solid team skills
Ability and desire to work in a corporate setting
Strong written and verbal communication skills to conduct meetings and give presentations to internal and external audiences
Bachelor’s degree in Engineering or Marketing with a minimum 5 years relevant experience
Professional experience in Lighting Manufacturer or Lighting related industry
Familiar with SAP, proficient in Microsoft Office, especially Excel
Shown below are the latest jobs from this category.
Mechanical Project Manager
Job Order: SS-1527
Job Description: As a Mechanical Project Manager you will be working with a senior engineer during schematic design and design development and be responsible for the preparation of construction documents and management of the project through bid period, contract administration and warranty period phases of projects you are assigned. ...
Job Descriptions: Accountable for all aspects of proposal management, proposal development, required reports, summaries and editing of the company proposals and pre-qualification submissions Develop, implement and monitor the bid schedule to ensure the schedule is realistic, achievable and meets the proposal due date Assisting the proposal team in preparation for all proposal related tasks...
Job Descriptions: Individual must be a self-starter, have strong organizational and communication skills and be willing to travel throughout Northern and Southern Ontario in order to oversee First Nation and municipal projects. Provide field inspection for a variety of projects including: watermain, installation, road construction, building and foundation construction, etc. Oversee civil and...
Job Description: As a Senior Construction Estimator, you will use your strong analytical and technical capabilities to prepare timely and accurate project quotations. You will provide accurate bids for tenders, and budgets for potential and awarded project work to meet or exceed company expectations of profitability and delivery of projects. Acquire understanding of the requirements of the...
Job Description: Provide confidential personal assistance to Sr. Vice President, Development & Construction which consists of the following duties: Prepare monthly expense reimbursement forms; Submit and manage benefits claims; Arrange international and domestic travel; Maintain confidential business files, including personnel files; Provide confidential professional/...
Job Description: Planning and managing of engineering design projects. Attending coordination, design and construction meetings. Acting as designer for HVAC & Plumbing systems. Preparing technical calculations, thermal modelling, schedules and CAD drawings and design specifications. Preparing contract and tender documents. Performing site investigations. Managing client relationships. ...