Develops and drives go-to-market strategy for specific industry verticals.
Executes all facets of vertical campaigns leveraging internal and external resources.
Create messaging for sales/marketing materials for defined vertical markets. This would include content for collateral, technical sheets, web pages, newsletters and customer programs that will drive revenue growth and product awareness.
Keeps on top of industry and market trends, ensuring solutions are positioned optimally in market place
Analyzes marketing influence on attainment of revenue goals and manages marketing budget for assigned verticals.
Develop and manage a vertical case study marketing program for US and Canada. This would include a process for product application images.
Develop an outbound demand generation campaign to support pipeline creation for the sales force.
Develops solutions to a variety of significantly complex problems
Market/competitor trend benchmarking
Demonstrated experience in vertical marketing strategy development and creation of campaigns and material content. Including strategic brainstorming and creative brief development
Ability to think creatively and present concepts to clients and team members
Ability to work on multiple projects simultaneously
Strong project management skills
Possess solid team skills
Ability and desire to work in a corporate setting
Strong written and verbal communication skills to conduct meetings and give presentations to internal and external audiences
Bachelor’s degree in Engineering or Marketing with a minimum 5 years relevant experience
Professional experience in Lighting Manufacturer or Lighting related industry
Familiar with SAP, proficient in Microsoft Office, especially Excel